Kalashnikov’s new business model: Fewer AKs, more fashion — Quartz

The Kalashnikov AK-47 assault rifle may be the world’s most popular gun, but its manufacturer has struggled to turn profits in recent years, especially in the face of western sanctions imposed on Russian exports in 2014. Until 2014, Russia’s largest weapons maker sold the majority of its guns in the US and Europe. Now, with…

via Kalashnikov’s new business model: Fewer AKs, more fashion — Quartz

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